Thursday, 21 July 2016

Task 2.1: Research Into Existing Products: Textual Analysis of the Music Video "Two Years" by Have Mercy



Details of the Video:
  • Produced by Hopeless records
  • Directed by Ryan Berger and Jesse Cornaglia
  • Associate Producer- Nicole Scarpato
  • Production Assisstant- Derek Falen
  • Colourist- Ryan Berger 
  • Uploaded to YouTube on the 6th of June 2015
  • Partly filmed in Marlton, New Jersey, USA.
  • Taken from the album "A Place of Our Own"
The video is a combination of Narrative and Performance, as footage of the band playing the song within the narrative's setting is integrated into the storyline of a man reminiscing on lost friends and a love interest before undertaking destruction therapy.*

*For more information on destruction therapy see the links below

Mise en scene:

Old fashioned furniture and items seemingly from the 80s or 90s such as the big box-like television and VHS tapes are used within the video to symbolise the protagonist's past.The destruction of these objects towards the end of the video symbolises the character officially ending this section of his life in order to move on. It could also illustrate the character's realisation that everything is made to be broken, including his relationship. Shots comparing once idyllic scenes of the protagonist with old friends and his past lover are contrasted with the reality of these settings two years after his relationship ended and he was divided from his friends. A close up shot shows rubbish trodden into the ground where he once learnt to fish with a friend. This reflects how the character's memories of the past are much better than his present view of life.




Editing:

Speed of editing increases towards the very end of the video as the song climaxes and the tempo increases. The speed changes reflect the strength of the character's emotions as he releases the anger and pain of his failed relationship in the form of destruction. Slow motion sequences of the actual destruction therapy also emphasises this point, clarifying the The video fades to black at the end, emphasising the end of this stage of sadness the protagonist has been in for two years since the end of his relationship. As is the convention of music videos, the actions shown and pace of shots is matched to the tempo of the narrative footage, giving a seamless effect and implying the two are related.




Camera shots, angles and composition:

The initial close up shot of the protagonist's face instantly emphasises the negative emotions explored in the song by focusing on his sad facial expression. Tracking shots of the protagonist on his bicycle implies that the character has begun to treat the two years after his heartbreak as a journey, both physically and mentally. This is reinforced by how he travels from the sites of past fond memories to his final destination when he destroys the memories and objects from the past which have been haunting him. Often dead space to one side of the protagonist is included in camera shots, implying that he is missing an element of his life. This has been used to contrast the medium double shot of him with his ex-lover at a diner, showing the audience how his life has changed and he has become isolated. A sequence of close up shots showing the destruction of the objects emphasises the physical transferral of the character's emotions.






Sound/ Lyrical context and analysis:

The lyrics are connected to the narrative of the video through the footage of the protagonist being shown alone, which matches the lyrics "and I'm alone again". The lyrics "when it rains it pours" occurs at the same time as t a close up shot of ripples on water created by fishing. The similar themes of the lyrics and footage brings the music video together as a single piece and ensures that the footage remains relevant to the song's content. No diegetic sound is used throughout the video as the focus is entirely on the non diegetic song. Any emotions or key events within the song are represented by the emotions, dynamics and tempo of the song itself, so extra diegetic sounds are unneeded.




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